· Each written assignment will be no approximately 350words
· Assignment Instruction:
· Students will answer the chapter Takeaway question listed below. Your answer should summarize the central themes, topics, and concepts of the question with as much, or as little, supporting information necessary in order to provide complete and clear answers. It should be no longer than 350 words, and should reflect business writing and critical thinking skills.
You have been appointed CEO of Procter & Gamble, which owns many businesses ranging from laundry detergents to shaving products, skin care products, hair care products, dental products, and perfumes. Your VP of strategic planning has asked for your advice on which portfolio matrix—the McKinsey matrix, BCG matrix, or Ashridge matrix—she should use for analyzing P&G’s portfolio of businesses. What advice would you offer her?