1. According to Sun Tzu, warfare is based on deception. Should strategic planning be based on deception? Explain.
2. Explain Sun Tzu’s statement “Generally, in war the best policy is to take a state intact; to ruin it is inferior to this.” Is this true in corporate strategic planning? Explain.
3. What is Singapore Airlines’ competitive advantage? How can this advantage be sustained?
4. Are there any compelling reasons why the external audit, and internal audit, should not be conducted simultaneously?