Hospitality read article

One way that quality is assured in higher education is through accreditation by respected organizations. However, even accreditation has its challenges and critics. This article will provide some background on the topic.
research service quality in higher education. Find and read at least two articles on the topic, and read this week’s assigned article about accreditation. Answer the following questions, based on your research. Your paper should be 500 to 750 words. Use APA format and include a works cited page.
Who are the customers of higher education institutions?
How is service quality measured in higher education? OR How is value measured in higher education?
What are some unique challenges of measuring and improving service quality at higher education institutions, compared to hospitality or other service businesses?