1. Do you think the RBV view or the I/O theorists view is more accurate in performing a strategic…

1. Do you think the RBV view or the I/O theorists view is more accurate in performing a strategic analysis? What would be the important implications for a business?

2. Could Nestlé and Mars, Inc. being rival companies hinder the two firms from cooperating with each other on R&D or facilitate the gathering and assimilation of competitive intelligence of one or the other firm?