BA 490 Week 2 Industry Analysis of the Airline Industry ( 3 Pages + APA Format + References )—————————————————
Before answering this discussion question you will need to conduct a
review of the US Airline Case on pages 473-487 of the course text and any
additional resources necessary to conduct and industry analysis on the airline
Before writing your response, using the textbook and knowledge you have
about the airline industry, complete the industry analysis.
1. Provide a rating for each area and provide a short justification for
the rating: Rate High, Medium, Medium to Low, or Low.
Threat of new entrants
Rivalry among existing firms
Bargaining power of buyers/distributors
Bargaining power of suppliers
Relative power of other stakeholders
2. Once you have conducted your analysis answer the following
Are any of the forces changing? Please
Evaluate the future level of competitive
intensity in the airline industry, based on this evaluation, would you invest
or look for a job in this industry? Please explain.