You will submit an audiovisual presentation (such as a webcam presentation or PowerPoint with audio) designed to pitch your concept to
potential financial backers or senior executives. Your presentation should highlight the key elements of your business concept and implementation plan that are
most likely to convince your audience to support the idea moving forward. Remember that while your audience wants to know you have thoroughly researched
and planned out your idea, including implementation, they do not want a verbatim or lengthy repetition of the information in the business implementation plan
when you pitch the idea. Instead, you should strategically select the information you will present and in how much detail based on your intended audience. You
should bear in mind the key information they will want to know and the types of concerns they are likely to have, and anticipate the types of questions they are
likely to ask.
Also bear in mind that financial or managerial support for a project often has as much to do with the individuals leading the project as with the concept. Backers
need to be convinced of project leaders’ and key staff’s ability to be the face and drivers of the idea, as well as of their honesty and integrity. Since you are
presumably one of the key team members, how you present is just as important as what you present in building audience trust. Be sure to communicate clearly
and professionally throughout.
Note: If you plan to use a presentation software other than PowerPoint, please check in with your instructor to make sure your instructor can access the software
you plan to use.
Critical Elements:For the second and final component of your capstone, you will create an audiovisual presentation (such as a webcam presentation or PowerPoint with audio)
designed to pitch your concept to potential financial backers or senior executives. Your presentation should highlight the key elements of your business concept
and implementation plan that are most likely to convince your audience to support the idea moving forward. Remember that while your audience wants to know
you have thoroughly researched and planned out your idea, including implementation, they do not want a verbatim or lengthy repetition of the information in
the business implementation plan when you pitch the idea. Instead, you should strategically select the information you will present and in how much detail
based on your intended audience. You should bear in mind the key information they will want to know and the types of concerns they are likely to have, and
anticipate the types of questions they are likely to ask.
Also bear in mind that financial or managerial support for a project often has as much to do with the individuals leading the project as with the concept. Backers
need to be convinced of project leaders’ and key staff’s ability to be the face and drivers of the idea, as well as of their honesty and integrity. Since you are
presumably one of the key team members, how you present is just as important as what you present in building audience trust. Be sure to communicate clearly
and professionally throughout
Highlight the key elements of your business concept and implementation plan that are most likely to convince your audience to support the idea. Strategically select the information you will present and the level of detail based on your intended audience. Anticipate the key information the audience will want to know, the types of concerns they are likely to have, and the types of questions they are likely to
ask. Highlight the project leaders’ and key staff’s ability to be the face and drivers of the idea. Your presentation should be clear, professional, and engaging to a diverse business audience.
Academic Honesty and Plagiarism
Throughout this capstone you will draw from many of your previous courses, including assignments and artifacts. You will continue to build upon these projects
and ideas throughout the capstone. This is an essential part of your academic career, so it is important to avoid plagiarism, specifically self-plagiarism. Please
review the Academic Honesty and Plagiarism Library Guide as well as the article What Is Considered Plagiarism And How to Avoid It for more information on the
proper steps to take for citation.Southern New Hampshire University requires all students to adhere to high standards of integrity in their academic work. Activities such as plagiarism and
cheating are not condoned by the university. Review the full Academic Honesty Policy for more information.
Rubric
Guidelines for Submission: Your audiovisual presentation should be approximately 30 minutes (or roughly the equivalent of 25 slides) with sufficient audio to
give the audience a clear, but concise, understanding of the concept and its eventual implementation. Cite your sources within the text of your slides and on a
reference slide