Before completing this graded discussion. You should have full understanding of the concepts below, if you don’t please use the textbook and review them first.
Income, Tastes, Prices, Household Budget, Information, Law of Demand, Law of Supply, Transaction Costs, Utility, Satisfaction
Instructions and Steps:
1. View the following 3 TED Talks (video presentations). As you watch the videos, take notes of any relevant information.
What consumers want | Joseph Pine
How stores track your shopping behavior | Ray Burke
Choice, happiness and spaghetti sauce | Malcolm Gladwell
2. Decide which of the 3 TED Talks best responds to this question;
How can we better understand consumer behavior?
3. Produce a Post of at least 200 words in which you explain your position. Your post must contain at least the following elements:
It must state the title and the author of the chosen TED talk.
It must state the reason why believe that TED talk best answers the question.
It must explicitly explain the relationship, connection, or link between the ideas provided in the TED Talk and the concept of Consumer Choice.