Instructions:
Use the assigned textbook by Johnson, Scholes and Whittington (2017).
Do not provide irrelevant information.
Task 1: Using relevant examples from the tourism industry, describe the 4 (four) lenses mentioned by Johnson, Scholes and Whittington (2017). [25 points]
Task 2: In your own words, describe Porter’s 4 generic competitive strategies. [10 points]
Task 3: Johnson, Scholes and Whittington (2017) argue that there are different levels of strategy. Using relevant examples, explain the 3 (three) levels of strategy [20 points]
Task 4: “WeBuT Tours and Travel company” is about to collapse because of the impact of Covid-19. Given that you studied Strategic Management, you have been invited to provide some practical recommendations to save the company. Prepare a summary of your 10 (ten) recommendations that you will present to Management of “WeBuT Tours and Travel”. [25 points]
Task 5: Give at least 5 (five) most important lessons you learned in Strategic Management module. [20 points]
To access the Textbook on Teams, check in the section for “Files” and you will see this folder ”ebook.”
Follow this link: https://teams.microsoft.com/l/team/19:2abb77a0c28546dab94eb964d8210115@thread.tacv2/conversations?groupId=d484d885-c308-4538-83a6-0e59bdcaeef4