Able to make connections between theory, life experiences, and current events.)
1. Define luxury and how it has changed from its origins to now.
2. How would you describe the differences between luxury and mass markets regarding fashion trends?
3. How do luxury brands manage the concepts of exclusivity and availability?
4. What are some of the categories of luxury that are seen today? What are some of the values that these categories are characterized by?
5. Why is authenticity and credibility key for a luxury brands? What are some of the ways brands legitimize their products?
one reading link: https://drive.google.com/file/d/1ZIzC_bCj8sKxVARhi…