Running head: RELATIONSHIP DEVELOPMENT STRATEGY
1
3
RELATIONSHIP DEVELOPMENT STRATEGY
Relationship Development Strategy
Tyrese Dampier
-Full Sail University
Audience Description
Define the audience in relation to an offer. Who wants it and who needs it? Where do they live? What is their age, gender, income, etc.? Please include quantitative data and cite your source(s). 3D Digital is inclusive of a wide range of audiences, including different demographics, interests, and purchasing intentions. Most of the audiences accounted for are the millennials, who constitute the most significant percentage in the USA. Millennials have over 60% brand loyalty based on online content (3D Digital, n.d.). This audience includes the educated and partially both low and high-income. The audience with E-commerce intention is prioritized for those looking for something to purchase online with explicit descriptions. Study shows that over 80% of online consumers prefer 3D products (Zhang, 2021). The characteristics of the target audience include diversity, transparency, and consistency.
Audience Intentions
Identify existing intentions of that audience. You probably have a few good ideas about why your prospects convert into customers, but you may not be 100% sure; please include those ideas here. The intention of most of the audience is to purchase a product or a service online. 3D Digital covers attention through realistic displays through the presentation of items in an authentic and visually flawless manner. It also involves eye-catching movements such as minimalism, visual communication, and emotional attachment to engage the audience effectively.
Online Channels
3D assist can assist the company in digital marketing strategy through interactive three-dimensional ads in different channels.
Channel 1
Channel 2
Channel 3
Customer Roles and Personas
Competitive
3D promises improved quality of goods through increased efficiency and production process. It helps in reshaping supply chains, including manufacturers and marketing. It also changes the Coasian tradeoff to reshape and improve market players’ relationships.
Spontaneous
3D incorporates a wide range of spontaneous colors, changing every second a new item is displayed. These colors include red, violet, purple, green-yellow, and green-blue. This persona will help the market by having specific products and services attributed to certain colors.
Humanistic.
3D Digital has a unique way of including humanities in its operations. This is achieved through digital heritage, where physical artifacts are acquired and processed in 3D models; digital art, which account for art, gaming, and entertainment applications; and augmented environments, which improve interactive video chat experience.
Methodical
The product determines 3D Digital methodical. The initial stage of the model involves reasons and questions, planning, data collection, data analysis, and data interpretation. Then, the 3D system, through its workspace, acquires the data and processes them to produce a 3D model for the advertisement.
AIDAS Engagement Goals
Attention
Attention is a crucial aspect of marketing. The products or services displayed must catch consumers’ attention to enhance the chances of purchases. The attention engagement goals of 3D digital are to ensure customers’ attention is acquired and maintained. It achieves this by introducing the item, promoting its quality, and taking the customers through the production process to create doubts about quality.
Interest
Getting customers’ attention is the first step to increasing purchases; the second and most challenging step is creating interest. This is particularly hardest if the product or service is not inherently enjoyable. For example, 3D Digital breaks down the description of the product to ensure easy reading. It also incorporates illustrations, movements, and subheadings to improve engagement to promote interest. Finally, it conveys the most important message to the customers. What the customers are looking for.
Desire
3D digital acknowledges that interest and desire are closely related. As it builds interest in a product or service, it also incorporates an aspect of why the customer should buy. The information, illustrations, movements, and subheading in 3D digital are designed to provide an interesting message about the product or service and the benefits of buying it.
Action
After intention, interest, and desire are created, the next step is action. An advertisement must end with an action call. 3D incorporates different calls of action to initiate an immediate response from customers. For instance, a call of action statement can ask consumers to state or choose their preferred aspect of a product or service. Also, customers can be prompted to initiate a limited offer, for instance, free shipping or a discount.
Satisfaction
Satisfaction is the last step in advertisement and in AIDAS Theory of selling. It considers that customers need assurance that they made a good decision by making a purchase. 3D digital has included a section that guarantees the consumers that the product purchase is of desired quality and will reach them on time. Satisfied customers come back and make recommendations to their friends; this is the primary goal of marketing in addition to making sales.
Unique Value Proposition
UVP 1
3D Digital: All Inclusive Marketing Techs
References
3D Digital (n.d). 10 Branding Stats That Will Blow Your Mind. https://3ddigital.com/10-branding-stats-that-will-blow-your-mind/
Zhang, Y. (2021). How 3D marketing can help raise your conversion rates. https://apviz.io/blog/3d-marketing/