Read the article below and discuss the following prompt:
Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 93(12), 44-53.
Provide an example of a disruptive innovation and make the case for how it fits the definition for a disruptive innovation as explained by Christensen, et al. (2015).
K– Know- What did I previously KNOW about disruptive innovation? What experience do I have with it?
L– What have I LEARNED so far about disruptive innovation from the readings I did not know before?
W– Want to Know – What more do I WANT to know about disruptive innovation?
Provided examples below that you could reference it off.
Examples:
Know- I have never heard the formal term “disruptive innovation”. It is interesting to see how some mainstream companies that exist now, actually started by disruptive innovation.
Knew- I knew that there have always been companies that have tipped the scales away from the market leader. The example of Toyota was one and I believe that Kia Motors is another. They offered low end cheap cars for people with a market leading warranty. They have now made tons of improvements and have a solid market share here in the U.S.
Want- Is disruptive innovation such a bad thing? Without this kind of competition with innovation, I feel like we would not have as many breakthroughs in technology as we do. I think that competition drives growth and innovation.
K
We talk about disruptors all the time at my Insurance company and try to strategically think of how we can “break” into different markets. However, all of this is done by a different team and I just hear about it after so i haven’t had much direct exposure
L
I learned that what I have thought about disruptive innovation is TOO drastic. I was thinking of Nexflix disrupting Blockbuster as the gold standard of a disruptor, or as music streaming replacing CDs. While I was in line with Netflix, the music industry is much too broad
W
I would love more examples of disruptors and the route they took to disrupt their respective industries.
One of the examples that came into my mind to be treated as a disruptive innovation will be kindle from Amazon. It’s not necessarily serving the low-end market footholds, but it did serve the new-market footholds at that moment, bringing in a new perspective on how reading books could be.
Before reading the article, I had no idea what means by disruptive innovation was, and I would think it probably means some new company came into the industry and brought some shaking to the incumbents.
After reading the articles, I understand disruptive innovation originates in low-end or new-market footholds, and it would gradually take the mainstreams if they could remain competitive while improving the quality of their offers.
What I would like to know more about is some examples of companies that tried to run the transformation A & B mentioned in the “two routes to resilience” article but failed to succeed