Choose a product or service to analyze in full. Then, complete the following: Also, before choosing a product or service, please contact me for approval. Thanks!
1- Find at least three different recent advertisements for this product or service. At least one should be video, and another print or web based. The third may by any of these, or other types (Tiktok/Instagram ads, etc.) Include links or images directly in the assignment.
2- Analyzing from the central perspective, what is the main argument being made, and then how is that argument supported? Consider both the advertisements as well as any other direct support.
3- Analyzing from the peripheral perspective, how is the product advertised in various ways? Note at least three specific peripheral elements per ad. Then, discuss how are all of the ads connected together in some way peripherally?
4- What audience(s) are being advertised to? Explain.
5- Choose one additional persuasive perspective learned this week to analyze the ads from. (Consider ELM, Heuristic-Systematic, Cialdini’s Appeals, Maslow’s Hierarchy, and others here)