MK160: Storytelling in Marketing & Sales – Project 2
The Branding Story
Project Description:
During this quarter, we have talked at length about the importance of having a consistent message that pervades throughout all of a brand’s stories. Not only does the message have to resonate with the target market, it needs to convey the overall mission of the brand.
For Project 2, choose any episode of the Business of Story Podcast https://businessofstory.com/storytelling-podcast/ and:
In your own words, write a synopsis of the episode that you chose that highlights all the main topic points.
Discuss at least 3 concepts we have talked about in class and how they relate to the content of the episode.
Describe how design thinking relates to the content of your chosen episode.
Your project should be written in Microsoft Word or Google Docs and be at least 400 words.
Submit your work to Project 2 in Moodle.
FOR INSTRUCTOR USE ONLY
Grading Rubric
Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).
MK160: Storytelling in Marketing & Sales (BCM)
Student:
Instructor:
Date:
Project 2
Description of requirements
Possible Points
Your Points
Chose an episode of the Business of Story podcast and in your own words wrote a synopsis of it that highlights all the main topic points.
30
Discussed at least 3 concepts we have talked about in class and how they relate to the content of the episode.
30
Described how design thinking relates to the content of your chosen episode.
30
Minimum 400 words
10
TOTAL
100
YOUR SCORE: ________
Instructor Comments: