This assignment covers the following lesson objectives:
Use a positioning matrix.
Analyze how the five senses influence the purchasing process by way of neuromarketing.
Assignment Overview
In this Research Paper assignment, you will create an effective new positioning statement for your product.
Deliverables
Be written with the input of all team members
Be in APA format and style
Conform to grammar rules contained in the APA Manual
Be sound, professional, and academic
Follow academic structure and organization
1 page paper
Activity Details
Work with you team to create an effective new positioning statement for your product. In a 1-page paper, state how STP has influenced your positioning statement.