TABLES TEMPLATE
You will need both a Communication Plan Table and a Communication Tracking Chart, templates below
Communication Plan Table
What do you want to communicate?
(Findings)
To whom do you want to communicate? (Target Audience)
How do you want to communicate? (Formats)
How do you want to communicate? (Channels)
Impact of programs on breastfeeding outcomes, program improvements and recommendations, successes and criticisms of programs, financial viability
Nikia Sankofa, Executive Director of staff team
712 H. St. NE Suite 1738, Washington, DC 20002
773-359-1549
Monthly summary report, additional check ins as needed
Email, oral presentation
Impact of constellation groups, which constellation group topics are considered priorities, recommendations for which groups should continue, which should be added, and which should be eliminated
Amelie Psmythe Seger, Deputy Director of staff team
712 H. St. NE Suite 1738, Washington, DC 20002
773-359-1549
Summary report every six months, slides, fact sheets
Email, oral presentation, video conference
Impact of advocacy efforts on legislation, successful legislation, current trends in advocacy to focus on in the future, progress of bills.
Cheryl Lebedevitch, Senior Advocacy and Communications Manager
712 H. St. NE Suite 1738, Washington, DC 20002
773-359-1549
Annual legislation report , slides, fact sheets
Email, oral presentation, video conference, press release
Feedback from national conferences/ virtual webinars and what education topics to focus on in the future, breakdown of fundraising activities and respective revenue, what fundraising activities to continue, which donors to focus on.
Camille Abbe, Campaign and Convening Manager
712 H. St. NE Suite 1738, Washington, DC 20002
773-359-1549
Quarterly summary report, slides
Email, video conference, oral presentation
Membership quantities and statistics
Alyssa Speece, Membership Program Manager
712 H. St. NE Suite 1738, Washington, DC 20002
773-359-1549
Annual summary report, infographic
Email, video conference
Financial viability summary, overall impact of USBC’s programs on health outcomes, recommendations on future strategies.
Emily C. Taylor, MPH, IH-IA, LCCE, CD(DONA)
Board of Directors Chair
712 H. St. NE Suite 1738, Washington, DC 20002
773-359-1549
Annual executive summary, annual report, slides, fact sheets, additional check ins as needed
Email, video conference, oral presentation.
Financial summary/ review of revenue and expenses, percentages of revenue source and expenditures, recommendations for the future.
Amy Barron Smolinski, MA, ALC, CLC
Board of Directors Treasurer
712 H. St. NE Suite 1738, Washington, DC 20002
773-359-1549
Quarterly summary spreadsheets, then annually per fiscal year
Email, video conference
Report of grant funding utilization
W.K. Kellogg Foundation
1 Michigan Ave. East Battle Creek, MI 49017
269-968-1611
Annual executive summary, slides, fact sheets
Email, video conference, oral presentation
Interpretation of data related to breastfeeding rates
Breastfeeding Public Health Partners (BPHP)
Annual executive summary, newsletter, fact sheets
Email, video conference, oral presentation
USBC activities, legislation advances, overall impact on breastfeeding outcomes, utilization of funds.
Member organizations (106 total)
Individual donors (170 in 2019)
Mothers and related health professionals in the community
Quarterly newsletter, infographics, one-page summaries
Email, webcast (streaming), social media channels, press releases
Legislation summary and what constituents care about.
Policymakers/ government
Quarterly executive summary/ fact sheet, slides
Email, phone, in person meeting if feasible
Communication Tracking Chart
Target Audience
Objectives/Goals for the Communication
Tools
Timetable
Internal stakeholders
Keep informed of the program’s progress as well as evaluation’s progress, and answer any questions related to stakeholder priorities. Share recommendations for improvements.
One-page summary report, stakeholder meetings
Monthly
Funding stakeholders (grant foundations, member organizations, donors)
Promote program successes to encourage continued funding.
Executive summary, newsletters, oral presentation and fact sheets
Quarterly, and within 6 months post-funding
General public (mothers in the community)
Promote program importance and continued support of the program, and create awareness of the importance of breastfeeding.
Infographics, social media, annual report
Annually
Program participants
Highlight the success of the program, and convey thanks for their participation
Newsletter
Annually
Health professionals (lactation consultants, dietitians, obstetricians, pediatricians)
Promote the importance of educating patients/clients on breastfeeding, and encourage continued support of the program. Share best practices.
Infographics, fact sheets, webinars, slides
Annually
Staff team and volunteers for program implementation
Keep informed of any real-time feedback in order to ensure smooth implementation. Share recommendations for improvement.
Staff meetings, emails.
Biweekly