Global Business Strategy
Assessment Content
The assessment for this module is an individual report of 2500 words (+- 10%). Below, you have been provided with a brief background of five organisations. Only some basic information has been presented to introduce you to past and current events, and in some cases, the strategy orientation of the business.
Your task is to choose one of these as your case study organisation to base your assignment upon.
The report should analyse the green management approach(es) already adopted or that which could be adopted by the business as well as strategies that have or could be considered for growth. Based on the analysis, you are further required to make two recommendations on each aspect of the strategy (green strategy and growth strategy) necessary to shape the future direction of the business. You should use a variety of theoretical materials as well as company/market/sector data analysis in a critical manner to complete the report.
The suggested structure of your report is as follows:
Title Page (title should be specific to the report).
Example: Strategic Analysis of M&S in the UK food retail sector.
Contents Page: Use Microsoft content setter to automatically set your page numbers, titles/sub-titles, etc.
Introduction to the Report (50 words)
Here you should explain to the reader what will be covered in the report.
Example: This report undertakes a critical analysis of M&S food/clothing business and makes recommendations aimed at improving/enhancing its green management and growth strategy.
Brief Background to Case Study Organisation (50 words)
This should be a short section on the fundamentals of the business. Do not go into too much detail here, as it is likely that information on the business’s successes (and failures) can be better used in the following analysis sections.
Example: M&S was founded in xxxxx year. It is based in XXXX country and has XXXX number of employees. Its main business is XXXX and recorded xxxxx revenue in 2021 (reference). Main competitors include XXXX companies, however, it maintains a market leadership in UK market, based on a strong brand image, well established history of quality and positive reputation (Reference).
External Analysis using one external analysis tool (15%) (375 words)
Here you will give a brief explanation, using support from academic texts, as to which external analysis tool you have chosen and its suitability. You will apply that analysis tool to your organisation, and use company, market, or sector information to support your points (so each claim needs to be supported by a citation).
Internal Analysis using one internal analysis tool (15%) (375 words)
Here you will give a brief explanation, using support from academic texts, as to which internal analysis tool you have chosen and its suitability. You will apply that analysis tool to your organisation and use company information to support your points (so each claim needs to be supported by a citation).
From the Analysis, write a Summary of the organisation’s key Strengths and Weaknesses, Opportunities and Threats using a SWOT (15%) (375 words)
Plan a Strategic Approach using a TOWS (15%) (375 words)
Make two Strategic Recommendations Based on your Analysis. For each, apply the SAF tool to decide which would be most appropriate for implementation (30%) (750 words)
Here we will want to see the use of strategic management vocabulary, and the use of academic texts, to explain the type of strategic recommendation you are making, and to debate its pros and cons of each strategic approach.
Conclusion (50 words)
Summarise what has been covered in the report
This should include, briefly, what was the report about, what the key important or take home points are and reflection on task and module learning gains.
Reference List
This should in alphabetical order.
Appendices
This should be any further templates, images, diagrams, or relevant information supporting a point or claim you might have made in the text.
10% of the mark is for the overall presentation and structure of a coherent argument from analysis through to recommendations.
Tables and diagrams represent 150 words for half a page and 300 words for a whole page. You will want to put more complex diagrams and tables in appendices. Use font size 12, and font type ‘Times New Roman’ or ‘Arial’ and double space your writing throughout the text. Avoid repetition and please do not highlight any specific sentences or citations in your work