Project Part I: Select Client/Objective (10 Points)
Student Name: Jawad Haddad
Project Scenario:
You are a research analyst at DU Research, Inc., an international research firm serving all industries. The following new product development projects have come across your desks. The Director of Research has asked you to examine each and decide on ONE.
Download this file as a Word document.
Choose your topic by placing an X in the “Chosen Topic” column. Be sure to only choose a topic that is eligible for this semester.
Delete the remaining options.
Submit the completed document via the Assignments link.
Keep this document handy as the client and research objective/questions will be the basis for your semester project.
10 points. Full points awarded if the document is turned in on time with one option indicated.
Chosen Topic (X)
Client
Project
Research Objective/
Research Questions
Men’s Electric Razor
Every Man Jack currently offers primarily men’s body care items such as body wash, deodorant, shampoo, skin care items and manual razors.
We would like to explore the viability of offering a line of men’s electric razors. This would be a new product line for us, so we have much to learn. We need to understand:
Who are the current players in this market? What is their market share? Which players are most like us in terms of brand identity? Would our target consumers accept an electric razor product from Every Man Jack?
How are our top competitors pricing their men’s electric razors? What can we expect consumers would pay for an electric razor with Every Man Jack branding?
What design features could potentially set an electric razor apart from competitor offerings?
Chosen Topic (X)
Client
Project
Research Objective/
Research Questions
X
Grocery Pickup + Delivery
Lyft, Inc. is currently offering low cost rides to grocery stores in some regions.
However, we would now like to determine consumer interest in Lyft entering the grocery pickup and delivery service market in a potential new Lyft-branded app.
Before we further develop a prototype, we need help determining:
The most desirable features to build into the app.
What we can expect consumers will pay for such a service.
We’re also interested in learning about the competitive landscape. Who are the players? What is their market share? Is there room for us to enter the grocery pickup and delivery market.
Chosen Topic (X)
Client
Project
Research Objective/
Research Questions
Consumer Security Camera
Canon, Inc. would like to determine interest in a consumer-based security camera that would be flexible in terms of placement, including but not limited to monitoring homes, vehicles, mailboxes, personal belongings, etc.
Before we further develop a prototype, we need help determining:
The most desirable functions to build into the potential device’s capabilities.
What we can expect consumers will pay for such a product.
We’re also interested in learning about the competitive landscape. Who are the players? What is their market share? Is there room for us to enter the personal security monitoring market.
Chosen Topic (X)
Client
Project
Research Objective/
Research Questions
Streaming Service
We would like to explore the viability of offering a streaming entertainment service.
Before deciding if we should launch, we need help determining:
The competition we’d face. Who are they? What is their market share?
What content is most desirable for our audience (for example, movies, TV shows, original content, etc.).
What platform is most desirable (TV, phone, PC, etc.)
How much consumers would pay for such a service.
Chosen Topic (X)
Client
Project
Research Objective/
Research Questions
Consumer
Drone
Amazon.com, Inc. would like to gauge interest in a consumer-focused drone that could carry small objects, take HD still photos and video as well as provide a variety of other consumer-based entertainment functions.
Before we further develop a prototype, we need help determining:
the most desirable functions to build into the unit’s capabilities.
What we can expect consumers will pay for such a product.
We’re also interested in learning about the competitive landscape. Who are the players? What is their market share? Is there room for us to enter?