MK160: STORYTELLING IN SALES AND MARKETING – Portfolio Project Part 2
Executing Your Story
Good marketing consists of telling the right story to the right people at the right time. Now that we know who the right people are, it’s time to create the story.
Portfolio Project Part 2 will have 2 tasks:
Develop a creative brief for your brand’s upcoming social media campaign. Remember to consider your unique selling and value propositions, objectives, and goals you want to achieve.
Also, make sure you consider which social media platforms you want to use to deliver your message.
Here’s a great article on creative briefs “Guide: How to Write a Creative Brief (With Examples)” https://www.skillshare.com/blog/guide-how-to-write-a-creative-brief-with-examples/
It’s time to execute your message using the creative brief as your guide. Create 2 examples of digital content that will resonate with your target market and achieve your marketing objectives. It can be a YouTube video, a podcast, a UGC campaign, a blog post, digital ad, social media post, etc. Tell a great story to your audience.
Write at least 400 words for your article. Before submitting, do a quick check of your grammar, spelling, and punctuation. Submit the final draft of your work to Portfolio Project Part 2 in Moodle.
FOR INSTRUCTOR USE ONLY
Grading Rubric
Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).
MK160: STORYTELLING IN SALES AND MARKETING (BCM)
Student:
Instructor:
Date:
Portfolio Project Part 2
Description of requirements
Possible Points
Your Points
Wrote a creative brief that will serve as a roadmap for content creators. Considered your unique selling and value propositions, objectives, and goals you want to achieve. Also, included which social media platforms you want to use to deliver your message.
40
Created 2 pieces of digital content that tells a story that aligns with the brand’s mission and values.
40
Wrote a minimum of 400 words
5
Little to no errors in grammar, spelling and punctuation.
5
Overall content has clarity and adequate supporting details
10
TOTAL
100
YOUR SCORE: ________
Instructor Comments: