This last current issue needs to focus on all aspects of strategic marketing.Students are required to fully analyze a current event from marketing in the hospitality industry. My suggestion would be to utilize www.hotel- online.com; www. winebusiness.com or another hospitality related daily news provider to stay up on current events.This will take about 1-3 pages to fully analyze (probably about 2) and you are required to do a SWOT analysis and identify the 4 Ps or 4Cs of marketing for the current event that you have retrieved- it must be recent, relevant and cited. Also include a link to the article at the end of the paper.Submit it in Word or PDF through the assignment link only (not email) by the due date- remember, late work is not accepted.To do this, you may need to read up on SWOT, 4 Ps and 4Cs of marketing. This way, you can relate it back to the current event and identify what they are doing, how they are doing it and whether it is a good idea or not for strategic marketing.