Please synthesize the content of the 2 key articles on customer
delight and related topics that we discussed in class.
The synthesis should not:
Be a summary of the papers
The synthesis should:
Look for similarities and
differences
Identify what is
complementary and what is contradictory
Make a recommendation as to
what are appropriate customer delight strategies in different service
contexts.
The synthesis should be no more than
2 pages (1.5 spacing, moderate
margins) in length. Citations/ References extra.
Basically, you are just going to compare and contrast 2 articles and give a recommendation.