Read the case study “Sometimes a Simple Change Isn’t So Simple.” Consider John Kotter’s eight-stage process for managing change (in his book Leading Change). Watch “Lead and Be the Change” with Mark Mueller-Eberstein at TEDx Rainier, accessible at
Lead and be the change: Mark Mueller-Eberstein at TEDxRainier (Links to an external site.)
How would you apply the principles that the speaker advocates in this video to the case study? Is this video more or less helpful for understanding change management than John Kotter’s change management process? Explain your point of view.
SUGGESTED RESOURCES:
Kotter, J. P. (1996). Leading Change. Boston, Mass: Harvard Business School Press
(Links to an external site.)
CASE STUDY: Jernigan, Edward, and Joyce M. Beggs. “Sometimes a simple change isn’t so simple.” Journal of the International Academy for Case Studies17.3 (2011): 41 . Business Insights: Global. Web. 15 Apr. 2016. (PDF attached)