FASH 303 The Business of Fashion
Project 1 – Business Report
Prof. Denis Antoine
Project Brief
My stores
Boutique – Greene Street thrift store
Specialty store – Petsmart
Department-store – Target
Complete a comparative business analysis documenting the following information for each store listed above :
Brief company history
Brand identity
Customer profile
Merchandize assortment / pricepoint
Visual merchandizing strategy
Financials
You must write a minimum of 1000 words for each business, covering each topic in a balanced way (approx. 170 words each). Your written research must be supported by visual documentation (photographs, diagrams, charts etc…). ALL information must be cited academically following either MLA or Chicago citation formats this includes both written and visual sources.