For content creation, you are going to use the subtopics and their keywords to write a semi-formal tone article, which teach the target audience about digital marketing.
Target audience: Traditional companies who wanna digitize their business (China and southeast Asia)
Below I attached the Excel for digital marketing, there are a list of subtopics and the keywords you have to use.
The word doc is a reference how the paper should look like. The reference paper topic is on sea marketing.