Your Visual Analysis essay will be at least 4 pages 5 lines (on the 5th page) and no more than 5 full pages and be completed following proper MLA format. (Note: if your essay is shorter than the minimum length, then 1 point will be deleted for each line short)Writing to Analyze: Rhetorical Visual Analysis AssignmentThe goal of a rhetorical and visual analysis is not to analyze what a writer is arguing about concerning an issue, but to analyze how the writer and creator of the visual is presenting the argument. You’ll do this by analyzing the use of rhetorical strategies in a Super bowl commercial (DO NOT USE my posted class example). You will provide an objective analysis of the strengths and weaknesses in the commercial’s use of ethos, logos, and pathos.This assignment prompts you to identify the strategies that a particular written visual appeals the creator employs. One of the reasons this is useful is that it requires you to understand not just what writers are saying, but also the purposes and motivations behind their media. Also, as you get more comfortable identifying the strategies other writers employ, you will be able to utilize these strategies effectively in your own writing. Your rhetorical analysis of the text will consist mainly of your analysis of the three rhetorical appeals of ethos, and logos, pathos.Essay’s Organization:Keep in mind, the suggested organization for the visual analysis is a 6 paragraph essay:1. Background of the issue a.2. Rhetorical Situation and ThesisYour 1st para should establish the historical context of your commercial. The year, company, product or issue. If you use references, be sure to use in-text citations and add the source on the Works Cited page also. a.3. Analysis of Appeal 14. Analysis of Appeal 25. Analysis of Appeal 36. Evaluation of the commercial’s effectiveness and suggestions for improvementMake sure you have a Works Cited page. See the student example essay for a model as well as Ch 54 from the textbook. The Works Cited page should start a new page and does not count toward the length of your essay.Develop each appeal in a body paragraph. Remember this about each appeal:Ethos deals with credibility. You will want to examine the creator’s reputation, authority, and/or expertise. These factors as well as the argument being made will either improve or detract from the author’s credibility. In addition, ethos can be the moral assumption behind the image. What does the image communicate as right or wrong or ethical or unethical? Ethos can also deal with laws or justice as it is interpreted. Finally, ethos can deal with what a person values. SO think from broad to narrow: Religion, law, social reputation, and personal value.Logos is concerned with the logic of the writer’s argument. In considering the writer’s use of logos, you will analyze issues such as the quality and quantity of supporting evidence. You may also want to consider any bias that the writer might have toward the subject and the effect of that bias upon the argument being presented. Is the writer’s reasoning sound? Do you identify any logical fallacies? In short, you will want to address any weaknesses and/or strengths in the logic of the argument. Additionally, description of the image falls under logos. logos.Once you have established the context, then it is easy to shift in to the rhetorical situation in para 2 (because there is a product, message, issue, etc., this company made commercial “X” for this purpose, to this audience, with this tone. Add thesis. (the appeals need to follow the order set in the thesis) Pathos deals with emotion. You should identify any attempts on the part of the writer to evoke a particular emotion from the audience. Additionally, you will want to consider whether or not appealing to emotion is an effective strategy for the argument being discussed.Conclusion: Restate (but revise) your thesis and the big picture of commercial’s appeal. Explain how and why this commercial appeals to you, as viewer. Conclude your thoughts by evaluating ways the message of the commercial could be improved to be even more effective regarding the topic presented OR explain why the commercial is and remains excellent.Remember: This essay must reflect purely your thoughts and ideas. If you use facts/statistic, you must cite in text and have a works cited page for this essay. Audience is an extremely important consideration for the writer; therefore, you also want to determine who you think is the intended audience, and explain how and why you came to that conclusion. And, again, you are not developing an argument that advocates in favor of or against the creator’s position.Constraints: This is an analytical, academic assignment, and, as a result, your writing should reflect that. This means that your paper should be written in an elevated and sophisticated style that makes use of correct grammar and usage. You should make sure to make a clear and precise argument as you analyze the rhetorical strategies employed in the text that you are examining.Guidelines for this assignment:• Clear introduction and conclusion.• Address all three rhetorical appeals: ethos, pathos, and logos.• Address the issue of audience.• Adherence to MLA format (including in-text citations and Works Cited page. WorksCited page does not count toward the essay’s required length).• Correct grammar, punctuation, and spelling.
• 4 pages 5 lines minimum length (on the 4th page) and no longer than 5 pages (not including Works Cited). (Note: if your essay is shorter than the minimum length, then 1 point will be deleted for each line short)MLA Format Elements• Consistently double-spaced from top to bottom• 12-point font• Times New Roman• Header• Heading• Centered Title in MLA format• 1” margins• Indented paragraphs (hit “tab” key once)*see student example(s) for these elementsFYI for the length, if you write a full 4-page essay, and then add the heading and title, you should reach the 4-page 5 lines length requirement. The essay should be four full pages (88 double-spaced lines, 22 per page) excluding the 5 lines of the MLA heading and title.