2 case studies, 4000 words total.
The coursework contains TWO Case Study analyses, please submit responses to both
case studies as ONE file
Case study 1: BP from Boddy, D. (2017) Management: An Introduction, 7th Edition,
Pearson. Pg. 168 – 171.
Questions:
1. The case mentions ‘culture’ at several points. What sub-cultures can you
identify, and what may this imply for senior management’s attempts to
establish a unified image of the business? (Refer to Section 3.3)
2. In what ways will managing in BP, with such an international exposure, be
different from managing in a national company with no international business?
List the three most significant. (Refer to Sections 4.3, 4.5, 4.6)
3. From what you read in the case study, and your wider knowledge, in what ways
is BP fulfilling the four responsibilities of business?
Case study 2: The Virgin Group from Boddy, D. (2017) Management: An Introduction,
7th Edition, Pearson. Pg. 298 – 301.
Questions:
4. Conduct a SWOT analysis of one of the Virgin brands featured here. (Refer to
Section 6.4)
5. Conduct a Five Forces analysis of one of the Virgin companies featured here.
(Refer to Sections 3.4 and 8.5)
6. Are the decisions mentioned in Case programmed or non-programmed? Refer
to the material on Virgin Rail, and identify an example of ‘dependency’ of
decisions. (Refer to sections 7.3 and 7.4)