Persuade them to buy it or buy into it!
The GoPro HERO8 Video Camera or the Environmental Protection Agency’s Water Conservation program
For the length of this course, you will
focus on one of two campaigns: GoPro HERO8 Video Camera for marketing
students or the Environmental Protection Agency’s Water Conservation
program for PR students. Each week, you will create an ad, based on a
theory or approach to persuasion covered during that week. And each
week, you will create a different ad for that same product/cause using a
different form of persuasion based on what we are learning for that
particular week. The goal is to learn different ways to persuade an
audience regarding the same cause or product.
Your ad must have a headline, a
sub-headline under the headline, at least one image, at least two
paragraphs of copy, and a call to action. You can write your ad for one
of two “clients”: GoPro Hero8 Black Video Camera or the Environmental
Protection Agency’s Water Conservation program.
Be sure to research your chosen client thoroughly online.
In addition, you must write 3 – 6 paragraphs about how the ad you created is based on the theory or approach.
In these paragraphs, you need to explain
how each element (headline, subheadline, image, copy, and call to
action) relates to the theory or approach.
The Target Consumer Group:
Each ad will address the same Target Consumer Group: Mainstream
Families. However, depending on the specific theory/approach you choose
to use each week, you may need to focus on a different Segment(s) of the
Mainstream Families Group. Please download the following Word Document
for more information about this target consumer group and its eight
segments.
Assignments – The Target Consumers
Assignments – The Target Consumers – Alternative Formats
– Word Document (74.7 KB)