Case 6: ByteDance Beyond China

February 12, 2020
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MBADM 830 SP20

Instructions

  1. Read:  Read the assigned case (referred to in the course schedule),  respond to at least 3 questions. Provide evidence of how  they relate to your background and experiences.

 

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1. What role does AI play in ByteDance’s Toutiao and TikTok products? Is it different? How does AI create value for customers of these products?

  • 2. How difficult is it for competitors to imitate the success of Toutiao and TikTok? Which companies are likely to compete, and how?

  • 3. What new application should ByteDance build using its AI capabilities? What value does AI provide there?

 

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4. What should ByteDance/TikTok do in response to government fines/bans? Can ByteDance find a way to censor its content to the satisfaction of government? What other solutions are possible?