In the internet age it is easier to learn more about companies from which we buy products, and a consumer often – but not always – has more choices about which companies to patronize. If the head of a company has political, economic, or social views you find problematic or distasteful, is it ethical to buycott publicly or privately while knowing that lower-level employees, who may not share those views and may not have other employment options in that area, will also be negatively impacted?