Do some cursory research on Google’s, Amazon’s and Starbucks’ social media presence. The paper should include the following:
· Choose one of the three companies and explain why you think that this company would be the best choice
· Identify the organization’s online presence (website, company blog, Facebook, Twitter, Instagram, Pinterest, other social networking websites)
· Decide which platforms would be best to focus on and why these platforms would make an interesting case for the analysis.
This research will lead to the following so please try to touch onto these topics:
- Identify the company’s online presence, such as a web page, Facebook page, Twitter feed, blog, and so on.
- Analyze the quality of online presence in terms of building and maintaining the company’s reputation. Identify major conclusions about your company’s online presence.
- Write a report that introduces the company’s online communication tools, provides an analysis of its online presence, and offers recommendations for improvements.
- You must use the criteria from your reading (Dowling &Moran, 2012) to evaluate the company’s reputation (built in or bolted on) and provide evidence for your conclusions. Your report must identify whether the company is conveying its core values through its social media use.
- Provide recommendations on how the company can improve its online presence that addresses each of your conclusions; as needed, provide additional evidence for these recommendations.
No formatting really necessary. Quality of research matters more. Please use at least 10 sources and provide the links of each source.
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