Literature Review:
Present a brief, but critical, review of
the literature. Draw on your literature review table to highlight what is known
about the topic and what is not known. Ensure that you develop a critical
review of existing literature and not simply a descriptive summary. Subheadings
will help you to express the line of reasoning of your argument.
MBA
Research Proposal:
·
Literature
review for the research proposal. Chosen assignment is a Business Plan.
·
Employee-owned
business, a micro enterprise. Existing for 4 years and wants to diversify into
developing a new product and launch it in the existing market.
·
Market
potential for that new product in the market
Literature
Review would include these topics and more:
·
Market
Research
·
Business
Concepts and values
·
Business
planning
·
Strategic
planning
·
Business
development literature
·
Micro
enterprises business development
·
Business
model canvas
·
Market
penetration
·
Diversification
Strategy
·
Market
development
·
Corporate
strategy tools (swot, vrio, porters 5 forces, value chain analysis, etc.)
·
Entrepreneurship
·
Employee-owned
business
·
Employee
entrepreneur
·
Marketing
management
·
Strategic
planning for microenterprises