Business Report – 3000 words ( or – 10%) (Executive Summary, TOC and References are not included in the word count)
Assessment Aim: The aim of this assessment is to study and apply the latest research themes to an industry that you are working in or interested in. The assignment will challenge you to keep up to date with the latest research and apply it in an industry context. This will deepen your knowledge of the challenges of leadership in an industry of your choice.
Selected Industry: Hospitality Industry
Submission Type: Research Report.
Aligned subject learning outcomes:
2 Analyse contemporary industry context to identify opportunities for leadership and strategy change and/or improvement.
3 Research contemporary leadership and strategy literature.
4 Apply contemporary leadership and strategy literature to an industry context to achieve industry leadership and strategy improvements.
Report Structure: Use the following report structure:
1. Title page
2. Executive summary (300 words)
3. Contents page
4. Introduction (500 words)
a. Purpose of the Report
b. Brief description of the industry
c. Issues to be discussed and their significance
d. Limitations of the report
5. Discussion (1100 words)
a. Article research outcomes (need to be relevant to leadership and strategy)
b. Application of research outcomes to the industry
c. Implications of the research to the industry
6. Conclusion (600 words)
7. Recommendations (2 recommendations 800 words, 400 words for each recommendation)
8. Reference list
9. Appendices