As part of the structural
decisions taken within the operations context, product and service
design is a key element for organizations’ success. Today, many
companies promote more creative, collaborative and value-added oriented
design processes in order to better respond to customer needs. This
approach is known as design thinking.
First, view the following video:
Brown, T. (2009). Designers—think big! TED. [Video File]. Retrieved from: http://www.ted.com/talks/tim_brown_urges_designers_to_think_big?language=en
Then: read the article:
Yen, S. (2014). How Design Thinking Drives Competitive Advantage. Forbes. Retrieved from: http://www.forbes.com/sites/sap/2014/08/11/how-design-thinking-drives-competitive-advantage/#7c1f8eaa7a53
Answer the following:
Do you agree that simplicity is nowadays a key competitive advantage? Explain why or why not.
What other factors do you consider relevant for adding value to customers?
Share some experiences about technology products or services that have added value to you as a customer?