This assignment is designed to help you prepare a marketing plan for your current company, or a company you have significant access to information on. Please use what you have learned on this course so far and the interview with the Director of Medline, to answer these questions. (You should only choose Medline if you currently work for the company directly).
Project TitleGive your project a descriptive titleWhat is the name of the company you have chosen, where is it located, what industry sector is it in and what is its value proposition? (75 words max).
Your answer needs to be a little bit longer. Write a few sentences to complete your assignment.What is the objective of your marketing plan? (What problem does it aim to solve?) (50 words max).
Your answer needs to be a little bit longer. Write a few sentences to complete your assignment.Describe the situational analysis for your chosen company? (List one of the company’s strengths, weaknesses, opportunities and threats. Then list one of the company’s main customer segments, competitors, collaborators, and describe the context it operates in.(75-100 word max.)
Your answer needs to be a little bit longer. Write a few sentences to complete your assignment.Write a positioning statement for the company? Include all 5 elements mentioned by Professor Noel. (100 words).
Example:
Among (target market) , (company) is the brand of (frame of reference) that (unique benefit) because (reason to believe).
Your answer needs to be a little bit longer. Write a few sentences to complete your assignment.What marketing tactics will deliver your marketing strategy? Please identify each of the 4Ps (Product, Place, Price, Promotion) and explain why. (200 words max)
Your answer needs to be a little bit longer. Write a few sentences to complete your assignment.