Access the Swirbul library’s online databases or the internet and look for examples of firms conducting a marketing research study. There are many examples reported in periodicals such as Advertising Age, Marketing News, Business Week, and Forbes. Select an article that provides some detail about the study conducted. Provide the following:
1) Company that conducted the study and the product and/or brand the study was conducted on. You must reference the article or source used. (Name and Source)
2) Identify as many of the steps in the marketing research process as possible that are referred to in the article you found (if you cannot find at least three, select another article). List out in a table each step that you have identified and information pertaining to that step: For instance,