Company Mission
We are the preferred design, technology, and innovation partner, creating differentiated products and services that delight customers and drive business growth
Why did you choose this product or service?
The type of capabilities we have is very different from other organizations. We have a set of creative folks and a set of engineering talent. This is a unique combination, which brings value to our customers. We bring design and technology together.
The strategy: Why did you choose the strategy you did? Consider including a brief discussion of alternatives that were considered and discarded
The offering: Provide details on the features and benefits of the offering, as well as price options.
The communication plan: How will the offering be launched? What will the ongoing communication strategies be? This section is likely to be fairly broad and will require collaboration with communication partners such as your firm’s advertising agency.
Distribution: How will the offering be sold? Who will sell it? Who will ship it? Who will service it?
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Remember, the focus of your marketing plan should center on a unique company and product or service. Essentially, you are an entrepreneur marketing your startup company’s unique product or service.
Keep in mind that some of the marketing plan guidelines in the PDF course book refer to existing businesses and product or services. Your focus should be a startup entrepreneurship; therefore, overlook requirements for an existing business.
Contact the instructor if you have any questions, concerns, or comments.