Assignment Description:
Suppose you are working for an advertisement agency. A client has approached your agency to 1) introduce an innovative project in their market; 2) run an advertisement campaign for their current market. Your manager gathered teams and you were part on one of the teams. Your team were asked to submit a research proposal for either 1 OR 2. A research proposal is a simply a structured, formal document that explains what you plan to research (i.e. your research topic), why it’s worth researching (i.e. your justification), and how you plan to investigate it (i.e. your practical approach).
In this assignment, your team required to write the introduction and literature review for your research proposal. You need to introduce your topic and the client. This would include the research question/s, aim and objectives as well as writing about the main theories or arguments related to your topic. Your topic MUST be aligned with your major. The word limits for this essay is 1000 per student in the team. 10% plus/minus is allowed.
Project Learning Outcomes:
Understand how to conduct an academic essay.
Practice how to perform a literature review in academic research
Understand the search criteria
Tasks to be Covered in this assignment:
Title:
A title that captures the contents of assignment 1
Introduction:
Include a highlight of its importance (a hook)
Introduce the client
Introduce the aim of the assignment with brief information
The research question
The aim of the research
The research objectives
Set up for coming sections
Main body (Literature review)
Define any term that related to your topic
What are the main arguments written about this topic
What are the opinions of the people who are with/against these arguments
Reflection on your knowledge
Conclusion
Recall the assignment aim
Explain how it achieved
Summarise the main key points from the main body
References
At least seven (per student) references in the list and in-text citation (Harvard style)