He has requested data about the golf course’s activity over the past
years. He needs to be able to work with the data to understand the current
patronage, such as where the patrons were from, how many patrons were on each
transaction, the tee time, and so forth. Exploring the data is key in
determining the marketing strategy because it helps him learn about customer
preferences. After analyzing the data, Barry will present his ideas to the
board of directors.