Dan Pallotta has an unconventional view of nonprofits: To innovate and really make an impact, he thinks they should function with business-minded acumen. View the below talk from Dan, and post your thoughts.
https://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong
Chapter 11
Discuss some approaches for measuring nonprofit performance and your opinion which approach(es) would work best.
Chapter 12
Discuss the role of marketing and branding in the nonprofit field. How do they differ from for profit, and how are they similar? Use an example of a nonprofit organization that you are familiar with in discussing your answer.