When finished, the essay should demonstrate a thorough understanding of the seminar topics. A minimum of four scholarly sources are required, and all sources should be cited and referenced in APA 7th edition format.
A key component of successful marketing is understanding how and why people think and act in certain ways.
Identify and describe the four primary psychological factors that influence consumer decisions. Why is it important for marketers to understand the factors?
The four factors are sight, smell, taste, and touch.
Color psychology is a common approach used in visual sensory marketing strategies.Explain how color appeals to emotions
Choose an organization. Describe the use of colors in the marketing strategies (advertisements, logo, branding, etc).
Discuss how the organization’s use of colors appeals to YOUR emotions and influences YOUR purchase decision.