Assignment Explanation:
You will create a zero moment of truth (ZMOT) for King’s communication program. As Lecinski (2011) argues in his book, most people research a product or service online BEFORE buying or enlisting. The same is true for education, prospective students want to read real reviews about what a college major is like before enrolling.
Your assignment is to create a ZMOT post about what it’s like to be a COMM student at King University, Knoxville. Your ZMOT posts should be honest and respectful of King University, its courses, its instructors, and its students. This assignment is not an opportunity to post unprofessional content online.
This assignment includes the following steps:
First, identify a credible website* that students regularly visit in order to find out information about communication programs in America—a credible website that includes student reviews about their experiences. *You’ll be posting a review about your experience as a King University Communication student, so be sure to identify an online website that provides info about programs AND includes student reviews.
On page 1 of your submission, write what online source you’ve chosen and why Next, identify at least five key phrases you want to include in your ZMOT post (such as “communication program” or “adult learner” or “Knoxville program” or “accredited university” of “flexible hours”); these should be phrases that everyday people might type into an online search engine in order to discover a college program.*****Use https://www.ratemyprofessors.com/campusRatings.jsp?sid=487 Also on page 1, write the five or so key phrases you’ll include in your ZMOT post On page 2 of your Word document, write an honest, respectful, and personal testimony* (a ZMOT) about the COMM program at King University.
ZMOT must be a minimum of 150 words.
This is the school you are reviewinghttps://www.king.edu/admissions/adult-studies/
Summary of multi-step, multi-page ZMOT assignment:Page 1 Write what online source you’ve chosen and why write the five or so key phrases you’ll include in your ZMOT post
Page 2 Compose an honest, respectful, and personal testimony* (a ZMOT) about the COMM program at King University. Then, turn on track changes and edit your ZMOT content.