The paper is to be divided into following Sections:
The word document draft attached contains the detailed outline of the shoe company that is to be used:1)Executive Summary
i) A detailed overview of your plan2) SWOT Analysis
i) Brief overview of strengths, weaknesses, opportunities, and threats3) Segmentation and Targeting Strategy
i) Bases of segmentation used
ii) Targeting approach and target customers4) Unique Selling Proposition
i) Discuss positioning strategy and provide positioning statement
ii) Discuss your pricing strategy5) Distribution Plan
i) Detailed plan to get your products to your target market6) Promotional Strategy
i) Marketing material to be used
ii) Integrated communications plan
iii) Online marketing strategy7) Growth and Retention Strategy
i) Plans for growth and retention in customer base8) Budget and Financial Projections
i) Expected costs
ii) Predicted outcomes