PLEASE MAKE SURE YOU USE HARVARD REFERENCES
USE KORTEXT WEBSITE(PRIORITY BOOKS) FOR YOUR REFERENCES AND READING
pls ask support team for login info(INCOGNITO TAB) Your work must be fully supported with references (cited in the Harvard style). You must use all of the following:
Kotler, P. Keller, K. Goodman, M, Brady, M. Hansen, T. (2019) Marketing Management. 4th European Edition (4th edition), Pearson.
Chaffey, D. Ellis- Chadwick, F. (2019) Digital Marketing, Strategy, Implementation and Practice (7th edition), Pearson
Andrews, J. Shimp, T. (2017) Advertising, Promotion, and other Aspects of Integrated Marketing Communications (10th edition), South West
At least three other academic sources (e.g. publications/ journals).