Start-up Business Plan
Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).
Please, think and share information on the following items:
4. Marketing Plan
a. Market Research- Why? (1 Mark)
b. Market Research- How? Primary or Secondary Data? (1 Mark)
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. (3 Marks)
Product
Describe the most important features. What is special about it?
Describe the benefits. That is, what will the product do for the customer?
Customer
Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.