Assignment Instruction
Course: Marketing in Asia
Assignment: Post Covid Marketing Plan for Nike in South Korea – Part 1 Weak Signals Analysis
This assignment is one of a series of assignments which would eventually construct and complete a comprehensive marketing plan for Nike’s post covid marketing operations in South Korea.
For this assignment, you need to do some thorough research about Nike’s existence and marketing status in South Korea, especially the status after the outbreak of Covid-19. After that, you need to analyze the market status of South Korea as a country, again especially the status after the outbreak of Covid-19. Finally, you need to comprehensively combine your ideas of the mentioned analysis and finish the charts I presented. I will also attach an example (the pdf file) for your reference, which is about LVMH’s post covid weak signals analysis in South Korea.
Weak Signal Analysis：
The marketing definitions of “Weak Signals” are as follows:
“Weak signals are simply data points that indicate significant change could be underway. They represent emerging issues that could plausibly and dramatically affect your business model, operations or even industry environment. Weak signals are instances of change that are perceivable when you look beyond your core knowledge base and day-to-day business activities and into adjacent and peripheral spaces. Weak signals are new and surprising, and likely unknown or not taken seriously by you or your colleagues”
Please conduct a weak signals analysis for Nike according to what I mentioned above from the following five aspects: Political, Cultural, Economic, Demographic, and Technological.
Weak signals for Nike’s post covid marketing operations in South Korea
Political
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Add if needed
Cultural
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Add if needed
Economic
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Add if needed
Demographic
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Add if needed
Technological
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3:
Add if needed
After you completed the chart above, please use it as the foundation to form several key marketing strategic implications / actions.
Key Marketing Strategic Implications for Nike’s post covid Marketing operations in South Korea
Add if needed
As always, you need to have evidence to support your ideas. For each of the weak signals you entered, you need to justify its reasoning (meaning the reason and weak signal need to be matched). Basically, why do you believe that “Weak Signal” has the potential to make a dramatic change in the future?
Basis for Assessment of Weak Signals Potential to Grow Strong
Weak Signals
Basis for each weak signal to grow strong
Political
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Add if needed
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Add if needed
Cultural
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Add if needed
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Add if needed
Economic
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Add if needed
1:
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Add if needed
Demographic
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3:
Add if needed
1:
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3:
Add if needed
Technological
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Add if needed
1:
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3:
Add if needed
After you have completed all the charts I provided, please write a paragraph with no less than 400 words to summarize your inputs.
For the LVMH example I uploaded, an “s” behind a weak signal indicates that weak signal is relatively stronger compared to others. Similarly, a “w” behind a weak signal indicates that weak signal is relatively weaker compared to others.
Outside research is obviously required and highly encouraged. Please cite all your sources in a separate page in standard APA7 format.
I understand this is a complex assignment, so please make sure you read the requirement, as well as the LVMH example I uploaded thoroughly. If you need any assistance regarding completing the assignment, please contact me ASAP.
Thank you!