Robert Redford is the Marketing Manager at a company that makes and sells high-quality prefabricated houses. He believes there is little difference between his home-country market and foreign markets, and that he can use the same methods for selling in Asia or Latin America as he does in his home country. Explain to Robert the differences between domestic and international business. Explain the risks and other differences that Robert’s company will likely encounter if it expands abroad.
Consider this statement: Cultures around the world are becoming increasingly similar, so companies should standardise both their products and global marketing efforts.
Do you agree or disagree with this line of reasoning? Support your answer with examples
What is an ethical dilemma? Imagine you are a manager of an Australian multinational enterprise operating in Indonesia. What kind of ethical dilemmas would you encounter while managing business in Indonesia?
Western companies flooded into China when it opened its doors and allowed them to compete for market share in all sorts of industries. Yet after several years, many of these same companies have either scaled back their operations in China or left the country entirely.
a) Where do you think these companies may have gone wrong in their analyses? Support your answer with suitable examples (10 marks)
b) What role does the business media play in setting the tone for a nation’s investment climate?
You have been asked by the Board of Directors to develop success strategies for emerging markets. What would you consider to be the key elements off your strategies and how would you present your case before the board?