Executive Summary
Jones River Tavern is a recently-opened BBQ restaurant located in Assembly Row, Somerville, Massachusetts and was opened as a second location for Jones River Tavern BBQ of Kingston, Massachusetts. Both locations offer an award-winning BBQ menu and the owners are considering investing in a brewery for their Assembly Row location. An in-depth review of the local market and tools were utilized to assess the viability of the brewery investment. The Break-Even point for this production line of beer at the Jones River Tavern is 2.46 months, when the sales are equal to $ 291,968. Based on our findings we have determined that the brewpub is an ideal investment for the Jones River Tavern group.
Introduction
Jones River Tavern is a recently-opened BBQ restaurant located in Assembly Row, Somerville, Massachusetts and was opened as a second location for Jones River Tavern BBQ of Kingston, Massachusetts. Both locations offer an award-winning BBQ menu and are licensed to sell beer and wine on the premises. The owners are considering investing in a brewery for their Assembly Row location and have secured Team Avalon’s services to determine the viability of this investment plan.
The brewery system to be implemented includes the installation of an eight-keg BrewPub system which will allow the restaurant to offer up to eight craft beer varieties. A business simulator was used along with other tools for this first part of our analysis and focused on marketing and financial management. In the next stage of our research we will examine operations, innovation, and organizational strategy to determine the final business strategy for our recommendations.