Summative Assessment: Individual Written Report, 3000 words-100%.
Instructions for Summative Assessment
Your assessment for this module takes the form of a report:
You are required to prepare a report that critically evaluates one retailer’s responses to a current retail market issue in comparison with one or more retailers in the same retail sector as your chosen retailer. The focus of the report is an examination, in depth, of the relationships between theory and current retail activities.
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Note that the topic of your report must be based one of the topic areas discussed in the module, i.e. one of the issues below faced by retailers:
Retail Branding
E-tailing, Omnichannel retailing, and E-loyalty
Global Retailing
Global sourcing
Shopping Malls and the Future of the High Streets
Customer Relationship Management and Loyalty
Corporate Social Responsibility (CSR) and Sustainability
Social marketing, supply chain issues, and Fair Trade focusing on food
The word limit for this assessment is 3,000 words
Referencing
You MUST use the Harvard System.