Your Full Name (SID: XXXXXXXX)
Table of Contents
Sections
Page
Background of the target organization or industry
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P.
Managerial problem or business opportunity
SWOT analysis of the target organization or industry
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P.
The identified managerial problem or business opportunity and its importance
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P.
Objectives of the applied business project
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P.
Time schedule/action plan
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P.
References
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P.
Appendix
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P.
1. Background of the target organization or industry
(Hints: Nature of business, size, structure, target customer, market coverage, history, mission, value, etc.)
2. Managerial problem or business opportunity
2.1 SWOT analysis of the target organization or industry
(Hints: Analysis of strengths and weaknesses of the target organization or industry and the opportunities and threats from the external environments)
2.2 The identified managerial problem or business opportunity and its importance
(Hints: Select and describe the most important managerial problem or business opportunity from SWOT and explain with concrete evidence why they should be studied)
3. Objectives of the applied business project
(Hints: what you aim to identify/develop/achieve when completing your applied business project)
4. Time schedule/action plan (Gantt chart)
2021 Autumn term
2022 Spring term
2022 Summer term
Tasks \ Week
W9-W11
W12-W14
Exam Weeks+ Term Break
W1-W4
W5-W7
W8-W10
W11-W14
Exam Weeks
W1-W4
W5-W7
W8-W10
5. References
(Please make proper citations of the source in above sections and put the details of reference in this section)
Note: In this course, you are advised to use HKMU style. If you are not familiar with it, please refer to “Academic writing: Acknowledging your sources” available on OLE.
6. Appendices
(Website, news articles, reports, consent form, question guide, detailed results, tables, figures, etc.)
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