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Building the Research Plan
Robert Benders
Columbia Southern University
RCH 5302
Professor Michael Laverty
Building the Research Plan
The topic on the role of social media in marketing diversifies ideas on the future of the marketing domain with the increasing dependence on technology. In this research, the conceived hypothesis is based on current evidence which indicates that effective use of social media advocacies or campaigns is viable to enhance business and marketing brands, products, as well as services. Also, the hypothesis includes the idea that social media effectiveness is ideal in empowering the public as the target business clients to participate in the business operations and engage the brand through propositions, comments, sharing of images, videos, and other relevant media (Bashar et al., 2017). Through this, it will be possible to sustain business efficacy through innovativeness based on the customer needs which leads to the provision of marketing services compatible with customer needs. Hence, proving the research seeks to approve the conceived hypothesis that social media is useful and helps improve the future of marketing.
Accordingly, the integrated null hypothesis in this research encompasses a statement that indicates that no substantial diversity will be achieved through a statistical evaluation of the variants after testing. As such, it indicates that a specific variable asserts minimal or no impact on the outcomes of the test. In this research, the null hypothesis evaluated is that social media creates no positive impact on the success of future marketing. Based on this, the conception is founded on the attributive challenges of issues that correlate with social media platforms used in marketing businesses (Tafesse & Wien, 2018). Essentially, the null hypothesis exists based on the potential security and privacy-related concerns that are inevitable in the use of different platforms to market a specific brand or business enterprise. In carrying out advertisements, businesses are often prompted to share vast information which leads to the potential exploitation of confidential data such as client demographics or purchase details.
The study on social media effectiveness in marketing integrates ethics as a challenge to both the marketer and the consumer to experience progressive growth. Inclusion of ethics is vital since it has a major influence on how potential clients think or see the established business operation. Noteworthy, the research considers diverse ethical issues that ought to be considered during social media marketing to sustain the efficacy of the approach. These are inclusive of data and information privacy, cases of bias in the business, as well as the level of transparency in the different operations executed (Muzumdar et al., 2021). In crafting an integrative social media marketing campaign, business ethics serve a major role in setting a foundation to be followed by the organization which leads to the creation of a good reputation and rapport with the customer base. Being reliable, transparent, and trustworthy is highly noticeable among online clients which mandate the inclusion of moral principles that enhance marketer and client relationship.
Besides, a standard institutional review board tasked to approve or inquire about the research proposal are viable to adopt varying perspectives in evaluating the effectiveness of the selected study. With the primary focus relying on the role of social media marketing on the business brand, the review board is capable of including questions that seek to evaluate how social media influences business communication channels. Additionally, there are potential inquiries on specific qualitative research approaches adopted that create comprehensive study outcomes that can be adopted in a generalized research proposition (Matot et al., 2018). Also, the study will be reviewed to establish the study population selected in developing the results and whether they are evenly selected to provide a reliable study proposal. Through this, there will be possible changes proposed to the research method to include more statistical evidence on the trends of social media use in marketing and how this is projected to progress in the future of business.
References
Bashar, A., Ahmad, I., & Wasiq, M. (2017). Effectiveness of social media as a marketing tool: An empirical study. International Journal of Marketing, Financial Services & Management Research, 1(11), 88-99.
Matot, I., Pizov, R., & Sprung, C. L. (2018). Evaluation of Institutional Review Board review and informed consent in publications of human research in social media use in marketing. Journal of Marketing, 26(9), 1596-1602.
Muzumdar, S., Grant-Kels, J. M., & Farshchian, M. (2021). Ethics of social media marketing. Journal of the American Academy of Marketing, 85(1), 277-278.
Tafesse, W., & Wien, A. (2018). Implementing social media marketing strategically: an empirical assessment. Journal of Marketing Management, 34(9-10), 732-749.