In this week’s discussion, you’ll focus on the strategic marketing frameworks described in Chapter 16 (ATTACHED) and consider businesses that are using one of the strategies effectively.
Choose one of the four strategic marketing frameworks described in Chapter 16 and explain how a specific company is masterfully executing an element(s) of that strategy. Why has this strategy worked for the company? Are there any risks in continuing to use this strategy? (Example: Raising Cain’s does one thing very well – chicken fingers – and is emblematic of Porter’s focused strategy.)